SixthContinent This deceitful advertisement appeared on the web via facebook
It is an aggressive marketing strategy by L’Oréal group.
As previously reported, the ‘sixth continent’ is L’Oréal’s new term for the worldwide travel retail channel, a concept that is closely aligned with that of the group’s Global Shoppers initiative.
The channel plays a critical volume/value and strategic role for L’Oréal; last year the group commanded a 21.6% share of the travel retail beauty market.
“For L’Oréal Luxe, travel retail has always been one of the division’s top growth drivers – and will remain so,” Hieronimus confirmed.
The italian site:
Domain name: SIXTHCONTINENT.COM
Created on: 2007-01-26
Updated on: 2013-11-22
Expires on: 2018-01-26
Registrant Name: SIXTHCONTINENT LTD
Contact: SixthContinent LTD
Registrant Address: Via Vecchia Aureli 922/A
Registrant City: Rosignano M.mo
Registrant Postal Code: 57016
Registrant Country: IT
Administrative Contact Organization: Fabrizio Politi
Administrative Contact Name: Fabrizio Politi
Administrative Contact Address: Via Vecchia Aureli 922/
Fabrizio Politi, the italian site owner, is investigated for MAFIA:
Don’t fall into the trap!